The first Willpower Catalyst Series event was held at Soho House Austin in partnership with Amazon, PrettyDamnQuick, and Power Digital.

The evening featured a keynote conversation with Paulie Dery, CMO of AG1, who shared insights on brand building, community, and navigating key inflection points as a growth-stage company. Guests also heard from Derek Majewski (Amazon) and Andrew Bott (It’s Skinny) talk about "Supply as a Growth Engine", and got a behind-the-scenes look at Amazon’s Austin Fulfillment Center and its digital innovations.

The event brought together founders, operators, and investors for an evening of connection, conversation, and community. From thoughtful brand activations to intentional networking, Catalyst Series is designed to highlight the real stories, strategies, and people driving the future of CPG.